Analytica's FIVE Step Strategy for Stakeholder Research

1. We carefully define the population of key decision makers to be surveyed

2. We take a carefully drawn stratified random sample from the population ~ a sample stratified by                                                potential expenditures, dollar revenue, number of employees, or any other characteristic that is known about the population

3. We obtain high levels of cooperation from the selected sample by using extremely experienced interviewers and offering participants summaries of results.

4. We create an interview with an instrument that contains both open-ended and numerical rating questions, proving detail and precision without sacrificing richness and substance.

5. We analyze the data with careful attention to statistical detail. We carefully glean statistically significant and managerially relevant results and present them in a thoughtful way.